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Mission Textile Clients

New orders... new customers

An entrepreneur's main concern is to have a well filled order book and regularly finding new customers. "Mission Textile Clients" is the solution to your prospection of potential clients; the experience has been performed many times, the process is well structured and Groupe Textile is pleased to work with Drakkar Marketing Global towards the development of your company's potential.


I. Objective

Drakkar Marketing Global proposes to the textile industry to commercialise their products on other geographical markets by researching and recruiting qualified customers or targeted business partners. In order to do this, Drakkar Marketing Global proposes a systematic approach of research, qualification and customer follow-up.

Mission Textile Clients, a proven approach which answers
the needs of customer development for the textile industry.

II. Methodology

Step 1: Company profile

After familiarizing with the company and its products, the objectives of the mandate are determined. The first step of this mandate is to have a company profile which, even though concise, will allow an efficient approach of prospects. It will contain, among others, information on the company, technical specificities on products and a profile of the partner sought.

Step 2: Recruiting campaign

The second step consists in identifying customers, defining the territory, identifying potential prospects and start the recruiting campaign. After calling and exchanging information to measure their interest, a list of 20 potential pre-qualified prospects is drawn up including a description of their company and a brief summary of their potential.

• Definition of the geographical region: province, state, country
  
• Definition of the type of customers sought: agents / distributors / partners
  
• Sources of information: contact network, associations, delegations, embassies, Internet et specialised directories.
  

Step 3: Qualification of respondents

Following a first sort, using an analysis tool, we proceed with a second phone interview to evaluate and qualify the best prospects possible. A final list of five qualified partners is then presented.

• Exchange of documentation: Corporate profile, company profile, samples.
  
• Contact of references supplied by the prospects
  

Step 4: Matchmaking

At this stage, we must finalise the fit between the company and the prospect. The two parties must exchange face to face. The company wants to make a final evaluation of the prospect's interest in representing, selling, distributing or buying the company products. Is this the right organization? It wishes to know the prospect's selling potential and what is its contact network. The prospect also has questions. Contractual requests are discussed.

To do this, we offer two possibilities: either a visit is planned directly at the qualified partner's plant/office (maybe at the same time as a trade show) or we organize a videoconference.

Step 5: Coaching in the approach of a commercial agreement

Following the final choice, we coach the company in their approach for a commercial agreement with the partner, distributor or manufacturing agent. The conditions are defined as to the territory, products, sales objectives, remuneration, actions to be carried out by each party and others.


III. Deliverables

From the starting objective of this intervention, Drakkar Marketing Global and Groupe Textile commit to the following deliverables:

Step 1: Company profile

A descriptive leaflet explaining the company and its challenge, which defines the parameters of the ideal partner sought and which represents the company offer.

Step 2: Recruiting campaign

A list of 20 interested candidates with a detailed description of their respective companies.

Step 3: Qualification of respondents

An evaluation report including recommendations in a list of five potential qualified partners who answer the needs of the company.

Step 4: Matchmaking

At a meeting face to face, a final choice is made.

Step 5: Coaching in the approach of a commercial agreement

A signed contract for the company's customer development.


IV. Delivery

IYou must expect:

• 1 to 3 months to deliver the profile and a list of qualified prospects.
  
• a few weeks after for a meeting face to face
  
• a few weeks after for a commercial agreement
  

The mandate is spread over a period of 3 to 5 months.


V. Budget

The budget, sales terms, and timetable will be discussed with the company face to face and must be affordable.

NOTE:

Possibility of financing: Government grant
In order to reduce costs associated with the execution of such a mandate, an application for a government grant becomes an excellent option for the company.

VI. Other services à la carte related to MissionTextile Clients (prices on request)

Follow-up of new partners

• Weekly phone calls to promote good business relationship.
  
• Field visits to work with the new representatives.
  

Sales

• Act as the external sales department to follow-up daily on the partner's sales objectives or purchases.
  

Marketing

• Evaluate the actual customers' degree of satisfaction.
  
• Marketing audit of the company.
  
• Develop marketing tools for the sales force: company profile, website, corporate brochures, sales catalogues.
  

Export

• Perform a market study.
  

We can propose many other government financial assistance which are intended for the continuous development of the companies:

• Personnel recruitment; Research & development; Equipment purchase;
  
• Adaptation of the promotional material; Customer service improvement;
  
• Participation in International Trade Shows.

COMPANY PROFILE – Drakkar Marketing Global Inc.

Since 1998, Drakkar Marketing Global Inc. Offers expert consulting services in the fields of industrial marketing, export marketing and the development of international projects to North American manufacturing firms, helping them adapt, develop and position themselves strongly in their markets.

Whether it's implementing export strategies, developing communication tools, establishing sales networks abroad or supporting the company's international and trade efforts, Drakkar Marketing Global has the expertise and practical experience required to meet the demands inherent in conquering new markets.

Over time, Drakkar Marketing Global developed a high level of multisector expertise as a result of its work with companies from a wide range of industrial and manufacturing sectors including:

• Textile industry, threads, textile techniques geosynthetics
  
  
• The environment
  
  
• Plastic product industry
  
  
• Wood and home furnishing industry
  
  
• Construction materials, equipment and manufactured products
  
  
• Horticultural and landscaping products
  
  
• Civil engineering, geotechnical and environmental consulting firms
  
  
• Research centres and laboratories
  

In order to facilitate the access to a one-stop of know-how and innovative ideas, Drakkar Marketing Global relies on a network of strategic partners which allows it to offer company diagnosis, strategic planning, and organizational management services adapted to the needs of its customers.

For more information concerning our company, please visit our website at :
www.drakkarmarketing.com