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Marketing-Communications

Marketing Strategy/Research

• Marketing Plans (e.g. strategic plans, new product/service/market plans)
  
• Competitive analysis
  
• Pricing analysis (by product/market)
  
• Technical research (e.g. tests, standards)
  
• Product portfolio/life-cycle analysis
  
• Distribution productivity studies
  
• Qualitative and quantitative surveys/statistical analysis
  
• Data bank creation: staging and management
  
  

Communication Services

• Production of sales support material (e.g. samples, brochures, displays)
  
• Graphic, printing and multi-media services
  
• Planning and production of special events (e.g. sales meetings)
  
• Media and publicity planning
  
• Development and up-dating of technical information
  
• Technical translation services (E/F, F/E, others)
  
• Development of computerized sales/marketing tools (e.g. forecasting programs)
  
  

Sales Training Program

• Develop a personalized program
  
• New direct sales techniques for the industrial sector
  
• Sales by characteristics and advantages
  
• The Sales Presentation (Sales by step)
  
• Building customer loyalty
  
• Customer Service for the industrial sector
  
• Design & production of manuals and sales support tools (Power Point presentations, slides, videos)